Market Research

Conducting studies on the effectiveness of academic promotion, university's marketing aspects and the target group feedback on the services provided by the university. These studies will provide input to the planning done by the Office of Marketing and Communications, hence devising a comprehensive University's Marketing Plan in order to provide better quality services in line with customers' demands.

Among the studies undertaken are:

1. Academic Promotion Effectiveness Study
2. Advertising Effectiveness Study
3. Students Satisfaction Survey
4. Internal Communications Review
5. A Study on Tribun Putra Readers' Feedback
6. A Study on The Putra Readers' Feedback
7. Web Site Evaluation Study
8. Corporate Video Review
9. Media Channel Selection Study

Promotion & Brand Management Section

Updated:: 12/12/2013 [hairul_nizam]